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The use of videos as part of a retail marketing strategy is a tried and tested method to catch consumers’ attention and drive sales. If you remember the days of TV shopping channels, and now, online shopping, videos have demonstrated that they are the best method to...

If you’re a business owner, you might be wondering if hiring a digital marketing agency is worth the cost. After all, you can do it yourself right? With many online marketing resources, you might be considering going the DIY route. Or perhaps hire a freelancer. What...

The consistent thing about search engines is that it is always changing, but Google’s No Click Search has changed the game entirely. What is this, what does it do and what does it mean for your business?  A No Click Search is when the answer to a search query is...

Google My Business is a free and easy way to manage your business online. It's a great tool for businesses that are looking to increase their visibility on the web. With Google My Business, you can create an accurate, professional-looking profile that will show up in...

Alright, you’ve set up your profiles on Google My Business and social media channels. You're getting some traffic to your site, likes on your Facebook page, and are seeing conversions from that traffic. That’s great! But here's the question: How many of those people...

If you’re a local business owner and you want to gain more customers, you have to pay attention. Because today, we’re talking about the Google Map Pack. Google Map… what? If you’re not familiar with what the Google Map Pack is all about, then that’s okay because I bet...